Page 19 - TAKANA_digital
P. 19

¿Cómo hacer crecer tu negocio en Marketplaces?

          !("(/%
          ")./
          "%()#("+
          "%(%
          "$i
          "
          ~}( /
          ]hg	Y
\
                                                                                KMUVXP(
                                                                                QR6MOV(K
                                                                                UVCQRUP(K
                                            AbXN
                                            XCMVI U(XV(RQN; CQ( @(XP XP(X      T UV(QK
                                            3M(XN
                                            C
                                                                                                  3
                                                                                                  A
                                                                                                  @(
                                            X( PMRbfMKQKM1V(HDX(cX(cXKcU(C    WUVWX(bUWXRUP(cQK XN(  50%     (
                                                                                                  1
                                                                                                  A
                                                                                                  2
                                                                                                  @(
                                                                                                  2
          ZDQVWU(cQ6fQRUP(WX(_RONMKQ(
                                            :(Q6PDN WQ(bXN U(XV(fQ(f1IMKQ(WX( bQN XK XN  UV(DVQ( K?(K DVWQ(DVMWQW@(XC XV(fQ(PXI
          QVWXP( QN(WUP(IN bUWXRUP(PXbQN
                                            U(WX(DV( 1RU(4DVKMUVQV(WXVCN K     = PXNMX(WX(KDbUVXP
          XQRONMKQ(BLO
          6fUHDXPa(EUN
          @(
          AMK U
          C
                                            XCbfQK
                                            LQN;
                                            @(CMXVX(C UWU(Xf(PXVCMWU X  
.
          QCMVUQRONMKQ ?(8(ZQVQW:e(8(9 ?( GG? <<


          Q(RQWN X(WX( GP CQWUP(<VMWUP(XP(fQ(CMXNN                             g

                                            d            
 d  o  PPC
                                            Y
                                             Publ

          QfRQN
          C(8(UCN UP(IN QVWXP( _RQd UV@(7
                                                                                        Y
                                                                                              l

                                                                               “ d      o     aQ

          XCbfQK
          XP @(fQ(ZcQRbMUVP(WX(fQ( LQN;
                                             UWUP(fUP(QVDVKMUP(XV( _HDS(PX(MVKfD8 XV(C
          XCbfQK
          XP
          XVKMQf(
          F XVCQ(XV(LQN;                                                       ZDQVWU(cQ6fQRUP(WX(RQN;
                                                                               XCMVI(
          @(DV(bUC
                                             Q(bUN(KQWQ(KfMK;(HDX(DV( fUP(HDX(PX(bQI
          URbXC XVKMQ(Qf(RMPRU( 6XP CMQf(8(DVQ(K                               @(VU(XP(RD8(CN CN QWMKMUVQf QWMKMUVQf(HDX(
                                             ?( X(XV(DVU(WX(fUP(QVDVKMUP DPDQNMU(cQK
          > Xf VMF                                                             WMI
                                                                               @(bXN
                                                                               QRUP
                                                                               KMUVXP(WX(
                                                                               U(XVIfU6U(fQP(QK
                                             X(XP(Xf(bN EUNRQfRXVC CMVI(WXf( UbMU(fMP
                                                                               XP(HDX(VU(PUV(
                                                                               XCbfQK
                                                                               FMPM6MfMWQW(XV(LQN;
                                             UWDKC Ue(Xf(HDX(PX( U(BKcQ(WX(bN bN UWDKC
                                                                               X(8(HDX(VUNRQfRXVC X(CMXVXV( PXf4PXN FMK
                                             URU(cX( bN URUKMUVQ(8(PX(cQK X(K
                                                                               C
                                                                               UP
          5	
\ ]                                                               DVQ(VXI
                                                                               X(HDX(PX(
                                                                               UKMQKM1V(8(DV(K
                                             UP QVWU(DV(K X(bUN( C K URXVCQWUa(bQI
                                                                               UfbX(8(VU(XP(
                                                                               XKCQRXVC
                                                                               Q(WMN bQI
                                                                               X(WX(I
                                             Q( CQ(bQN KfMK;(B6QPQWU(XV(DVQ(PD6QP
          KQWU(XP Gf(RXN C:(N QWU(bQN Q(fUP( XPXN F                            QNMQ6fX(HDX(PX(F DVQ(F UVCQVWU(WX( Q(WXPK
                                             CQP(bQfQ6N KMXN Xe> F QP(KfQ
          K XPU( R:P(IN QVWXP(8(XP(WX(RD8(WM4SKMf(QK                           URU(Xf(³³Z(U(Xf(LQN; XCMVI( fQP(F XVCQP(K
          XP(U(RQN KQP(WX(CQRQJU( bQN Q(4Q6NMKQVC                              bN C U( U(HDX(cXRUP(FMP URUKMUVQf(WMN XKC
          :(fQ(
          XPMCQN
          ?(3X(VXK bXHDXJU(U(RXWMU                                             X
                                                                               XNMUNRXVC
                                                                               >
                                                                               QVC
          CVXN(fUKQf(bQN Q(bUWXN( Q
          8DWQ(WX(DV(bQN
          QV(MV
          F
          fS(8(WX(DVQ(IN
          XNPM1V(
          Q6Q2QN(Qf
          CN
                                                                                               o
                                                                                               5
                                                                                   Fo  h
          XN(HDO(PX(KDXK
          MVMKMQf(PUfU(bQN
          X
          Q(F
          =

                                                                                                       o
                                                                                      publ
                                                                                     	Y	           5
                                                                                     (((((_cUN
                                                                                     Q(HDX(8
                                                                                     Q(CMXVXP(DVQ         
s

                                                                                     X(fUP(IN
                                                                                     (((((((6QPXP(PU6N
                                                                                     QVWX                  
s
                                                                                     XCMV                      
g
                                                                                     Xf(WX(RQN;
                                                                                     ((((((((6fUHDXP(Q(VMF
                                                                                     UVCN QN' QP(Q(bUWXN(XVK ((((((((HDX(C X(F



                                                                                     X
                                                                                     @(F XCbfQK ((((((((XV(DV(LQN;  
a
                                                                                     QRUP(
          "(#"(*!""(#% ) /$ ' %% /
          *
          0+
                                                                                     U(R:P(8' ((((((((QcUVWQN(DV(bUK

          /(-"!$!(-"(%
          "/!,/%'
                                                                                                      $'
                                                                                                    (
                                                                                     QRUP(Q(F ((((((F XN(#  é  ) %/
                                                                                                    f
          "(/
          "($!( /%
          )
          ")!+("$(./%
          *
                                                                                     (((((.#!!)/%!$((#  é
                                                                                                      (/
                                                                                                      !"$'
          #"% ' -!!"$ "-"%("( "$(*
                                                                                     )% ((($(.-"$(" /%'
          ' .")!)!* /-()/( (#("%
                                                                                     (-")%


          "$
          &' ")./ ("$("(-"($(/%
          )
          $("("$
          ($($!"-(#"
          *
          $(
                                                                                 go
                                                                                P  po           (PPC)

                                                                                 Cl
                                                                                 	Y

          /-$ "% &($"( / "$!-!"( "(!.%
                                                                                Gf(IN QV(XP C:VWQN(WXVCN XCMVI( U(WXf(RQN;
          ) ")!+( ""%(#(/(-"(/%
                                                                                UVfMVXa(_RQd UV@(  F ???( G
                                                                                              X6UU;@(
                                                                                              UUIfX
                                                                                              QK
          (./%
          "

          ")
          /("$
          )
          "(.%


          #$!*



                                            g                                  XP(HDX(KDXVCQV(K UV( IN QVWXP(IMI
                                                                                QVC

                                                                                XRQP(bD6fMKMCQNMUP(6QPQWUP( C PMP
          ÙXVCN
          XCMVI(
          U(WX(fQP(QK
          KMUVXP(WX(RQN;
                                             p  o h o Y	  o l
                                                                                8
                                                                                UNMCQNMQRXVC X(XV(Xf(bQI RQ
                                                                                U(bUN(KfMK;=
          XK
          4N
          X(DV(LQN; XCbfQK X(bUWXRUP( HDX(U


                                             d Y    oQ
          XVK XP(IN QVWXP(6fUHDXPÆ UVCN QN(CN
                                                                                CQ(f1IMKQ(bUWXRUP( DMXVWU(XP 3MI
                                            QRMXVCQP(R:P(cQ6MCDQfXP( 9 QP(cXNN
                                                                                QNVUP(WMP UVCN XVK UNRQC UP(WX( CMVC UP(4
           U(bUN(ZfMK;eÁ
           áÁ QI ¾½Ãݼ»¼¸Ú¸(¶(¾¾×(B³        WXVCN XCbfQK XP( U(WX(fUP(bNMVKMbQfXP(LQN;
                                                                                XCbfQK XP( QVDVKMUP(WXVCN U(WX(fUP(LQN;
           ÏÁ ¶¨¶»¼¶«ÚÝ(¸¼¬ ¯»º ¶( ¯º¼«Ñ(©¬ ßÚ¬Û  KMUVXP(bN URUKMUVQfXP( PUV(fQP(QK
                                                                                U(bUN(KfMK;               


:
                                                                                UV(bQI
                                                                                HDX(4DVKMUVQV(K
             XN 4 BU                        XQfMdQ(DV( WMN XKCQP @(WUVWX(PX(N
             K?eÁ
             CQP(4fQPc@(XC
           @(
           µÁ /-!!/  (B6QVVXNP )% ")!+(£ /%  WXPKDXVC X(DV( U(XV(Xf(bN QVC XKMU(WDN
             XVC XP                         ?( CMXRbU(fMRMCQWU
             @(
             XN
             D6MKQKMUVXP(bN
             X4
             X
             F
             XVC
             UP
             že=
 18.                                                        19.
                                                           çæå
   14   15   16   17   18   19   20   21   22   23   24